Tele Atlas ContentLink Launches to Facilitate Development of Personalized Location-Based Applications

location based services


Program Includes Online Editing Tools Designed to Ensure Pinpoint Accuracy of POIs and Location-Based Application Content; 12.5 Million POIs Already Available HANNOVER, Germany, March 15 /PRNewswire-FirstCall/ -- Tele Atlas (FSE:TA6, EUNV: TA), a leading global provider of digital maps and dynamiccontent for navigation and location-based solutions, today unveiled atCeBIT Tele Atlas ContentLink(TM), a unique Web-based program for contentproduction and distribution that gives location-based applicationdevelopers access to a wide range of up-to-date, specialized content andpoints of interest (POIs). Tele Atlas ContentLink is designed to streamline time-to-market byallowing developers to rapidly discover and obtain the latest contentprovided by publishers such as entertainment, lodging and services data.Publishers of any size can post content to the portal, and leverage TeleAtlas' unique editing tools and specialized geocoding to categorize, locateand verify the precise position of their content on Tele Atlas maps.Developers can then search, acquire and download the content to createhighly targeted applications and personalized downloads for personal andin-car navigation systems, mobile and wireless devices, Internet solutionsand location-based services (LBS). For example, a navigation device couldshow end-users the nearest locations of a WiFi hotspot or parking spot, oran application could deliver content of specific interest to footballenthusiasts in London. "With Tele Atlas ContentLink, developers have the flexibility toincrease product appeal by tailoring products for specific groups based ondemographics, geographic regions and interests," said Albert Cooley, seniordirector of tools and services, Tele Atlas. "End users can benefit fromwhat we believe is the most accurate, up-to-date and personalized contentto help them find places and things of interest with ease and convenience." The continuously growing range of available content offered currentlyincludes over 12.5 million POIs, including content from the followingpublishers: -- AnchorFree: Free WiFi hotspot locations across North America -- Future Events News Services: U.K. venues for large crowds with significant event information -- Johnson's: U.K. police stations, hospitals and local councils -- LocaKno(TM) (KAK Enterprises): U.S. culture and history points of knowledge -- MobileParking LLC: Parking garages and lots in the U.S. -- NearBio: Verified retail biodiesel fueling locations in the U.S. -- Spark Parking: Comprehensive parking facility information -- Spectator Sports: Speedway tracks in the U.K. -- Spotigo: WiFi hotspot locations across Europe and North America -- Multiple-Category POIs for Europe and North America: Millions of POIs across 16 European countries, the U.S. and Canada Tele Atlas ContentLink is available immediately for use by qualifiedcontent providers and application developers; for additional programinformation, visit:http://www.teleatlas.com/Pub/Partners/ContentLink/index.htm. Tele Atlaswill demonstrate the program at CeBIT in Hannover, Germany, March 15-21,Hall #11, Booth D37. About Tele Atlas Tele Atlas delivers the digital maps and dynamic content that powersome of the world's most essential navigation and location-based services.The information is the foundation for a wide range of personal and in-carnavigation systems and mobile and Internet map applications that help usersfind the people, places, products, and services they need, wherever theyare. The company also works with business partners who trust its digitalmap data to deliver critical applications for emergency, business, fleet,and infrastructure services. Founded in 1984, the company provides mapscovering 64 countries around the world. Tele Atlas has approximately 2,400full-time staff and contract cartographers at offices in 24 countries anduses a sophisticated network of professional drivers, mobile mapping vans,and more than 50,000 data resources to deliver highly accurate andup-to-date digital maps. Tele Atlas is listed on the Frankfurt StockExchange (TA6) and on Euronext Amsterdam (TA). For more information, visithttp://www.teleatlas.com/.