By 2015 the Mobile Content Market Could be Worth Well in Excess of $1 Trillion

location based services

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/reports/c51310) has announced the addition of 2007 Global Mobile - Data and Content Markets to their offering.
This annual report offers a wealth of information on the worldwide mobile data market. It also includes an overview of the mobile data markets on a regional level.
Subjects covered include:
-Mobile data infrastructure and developments
-Mobile data services including SMS, MMS and Mobile TV
-Mobile commerce and micropayments
-Triple play in the mobile market
-Mobile content including gambling, games, Internet, music and adult content
-Telemetry, Automatic Data Capture and RFID
-Location Based Services and GPS
-Mobile handsets
Topics Covered
1. AN OVERVIEW & ANALYSIS 2007 – THE ROLE OF WIRELESS BROADBAND
1.1 Introduction
1.2 From WiMAX and 3G to 4G mobile
1.3 Overview of market developments
1.4 Analysis - moving into 2007
2. MOBILE DATA INFRASTRUCTURE (2G, 3G, 4G)
2.1 GPRS, EDGE, HSCSD
2.2 HSDPA & IMS
2.3 Infrastructure developments
3. SHORT MESSAGE SERVICE (SMS)
3.1 Introduction
3.2 SMS and IM statistics and forecasts
3.3 SMS market analysis
3.4 SMS trends and developments
3.5 IMS market
3.6 Unstructured Supplementary Service Data (USSD)
4. MULTIMEDIA MESSAGING SERVICE (MMS)
4.1 Introduction
4.2 Analysis of MMS and other video-based mobile developments
4.3 Don’t write MMS off yet – another perspective
4.4 MMS statistics
4.5 MMS pricing statistics
4.6 MMS for criminal surveillance
4.7 MMS industry consortia
5. MOBILE TV
5.1 Mobile TV standard
5.2 Mobile TV phase 2
5.3 The mobile TV fallacy - analysis
5.4 Mobile TV and WiMAX could be a good match
5.5 The broadcaster and the mobile operator
5.6 Regional overview – mobile TV developments
5.7 Mobile TV statistics and forecasts
6. M-COMMERCE
6.1 Introduction
6.2 Micropayments
6.3 M-commerce trends and developments
6.4 M-commerce analysis
6.5 M-commerce and micropayment statistics and forecasts
6.6 Industry consortia
7. TRIPLE PLAY
7.1 Developments in mobile
7.3 Multimedia essential element in triple play bundle
7.4 Emerging technologies
7.5 Unlicensed Mobile Access (UMA)
7.6 Mobile broadcast
7.7 What about 4G?
7.8 Conclusion
8. MOBILE CONTENT
8.1 industry and market analyses
8.2 Statistics and services
9. TELEMETRY
9.1 Introduction
9.2 Remote monitoring
9.3 Telemetry in healthcare
9.4 Near Field Communication (NFC)
9.5 Remote sensing satellites
9.6 Conclusion - analysis
10. AUTOMATIC DATA CAPTURE, RFID
10.1 Radio Frequency Identification (RFID)
10.2 North America – a growing RFID market
10.3 RFID statistics and forecasts
10.4 Concerns about privacy
10.5 Concerns about security
10.6 Other ADC technologies
11. SATELLITE – NAVIGATION, GPS, LOCATION-BASED SERVICES
11.1 Global Navigation Satellite Systems (GNSS)
11.2 Location-Based Services (LBS)
11.3 Global Positioning System (GPS)
12. MOBILE HANDSETS
12.1 Handset market
12.3 Handset supplier market shares
12.4 Trends and developments
12.5 Safety and security issues
12.6 Unsustainable handset subsidies
13. REGIONAL OVERVIEW
13.1 North America
13.2 Latin America
13.3 Europe
13.4 Africa/Middle East
13.5 Asia
13.6 Pacific region
14. GLOSSARY OF ABBREVIATIONS
Exhibits and Tables
Summary
Mobile data is the answer to the declining revenues currently being experienced by the mobile industry. By 2015 it is expected that most mobile revenue will come from data. However, business models will need to change for this to occur – users will only want to access mobile data services if they are provided at low cost. For many mobile operators this is going to require significant changes to their current voice-centric business models.
One of the major areas where high-speed services are needed is in mobile data communications. To compete with fixed broadband, it is essential for reliable high-speed wireless technologies to be developed. Wireless broadband is much more suited for the delivery of mobile data than 3G, and the infrastructure also has more potential for the delivery of Voice over Internet Protocol (VoIP). These are two reasons why wireless broadband could start challenging 3G in the next decade.
While many countries are still considering the introduction of 3G, the industry has already developed 3¼G and beyond, with technologies such as High Speed Downlink Packet Access (HSDPA). Linking fixed and mobile together on IP Multimedia System (IMS) is another development, allowing for mobile TV and triple play models.
To try and stay ahead of developments in the fixed broadband market, the mobile industry is developing its own triple play models, where voice, data and video are bundled.
Consumer need for greater bandwidth will continue to push the evolution from 3G to 4G. Increasingly users will require high data rates, similar to those on fixed networks, and they will want superior services – good video and sound quality for example. More bandwidth would also allow for more sophistication in receiving and managing large quantities of information and improve personalisation services. Convergence with other network (enterprise, fixed) services will also come about through the high session data rates.
By 2015 the mobile content market could be worth well in excess of $1 trillion, with voice comprising only a 10% share of the market – if the industry gets it right. Currently mobile operators are still not opening up their networks for mobile content; one of the main reasons being that the current mobile technologies are not well-suited for the delivery of what the market calls ‘rich experience’ content (multimedia, video, etc). So for now mobile data traffic will continue to comprise mostly SMS, followed by ringtones and a small proportion of everything else. The focus of the mobile operators will also remain on protecting their lucrative voice business for the time being.
Developments in mobile commerce are continuing, with banks and merchants beginning to show an interest in collaborating with mobile operators. With the introduction of contactless cards using Near Field Communications (NFC); this industry sector is beginning to show some signs of revival.
Handset development is also forging ahead with the introduction of the mobile wallet using technologies such as NFC, Radio Frequency Identification (RFID), bar codes, and visual recognition.
This report provides analyses, statistics and trends on the mobile data and content markets, including a brief overview of regional developments. It provides information on the 3¼G technologies in development, including HSDPA and IMS, and also a discussion on the technologies that are being used to bridge the gap between the well established 2G and the much vaunted 3G, such as GPRS, EDGE, HSCSD and i-mode.
The report also includes an overview and statistics on the various mobile content services such as music, gambling, adult content and mobile TV. Other topics covered include the mobile commerce market, telemetry, Location-Based Services (LBS), Global Positioning Services (GPS), and Automatic Data Capture including RFID - which is predicted to gain popularity due to a growing awareness of its benefits to many industries.
For more information visit http://www.researchandmarkets.com/reports/c51310