17-Mar-2007
Location-Based Services in Asia/Pacific
Asia, as the most diversified wireless market in the world, has both the countries with the most advanced mobile technologies and services as well as the fastest growing mobile markets that still focus on basic services. Location-based service (LBS), labelled “the next big thing,” has been the subject of aggressive revenue projections on the part of industry insiders. However, the LBS market has yet to materialize in a big way, hampered by slower-than-expected implementation of more accurate location determination technologies (LDTs), consumer privacy concerns, and operators focused on the deployment of other proven mobile data services in the Asia/Pacific region.
LBS development differs amongst the Asia/Pacific markets. Japan and South Korea are the most advanced markets, with almost all categories of LBS applications available now. China, Hong Kong, Taiwan, New Zealand, and Australia’s operators currently are considering investing more money and making LBS a future revenue generating point. However, they will prudentially make an investment on LBS, as there are still other types of value-added services to pick from with lower levels of investments and risk.
In 2004, Asia registered a total revenue of US$353.0 million and it is expected to reach US$771.9 million by 2010, with a consistent CAGR of 10.5% for the forecasted period from 2004–2010.
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