Location Based Services, utilizing wireless communications and global positioning technologies, are poised for significant growth starting in 2007. Voice services have become commodities for carriers and wireless providers are beginning to pursue innovative uses of LBS to differentiate their products and create "stickiness" in their customer base. Businesses looking enhance their capture rate and improve their customer service are turning to mobile Location Based Services to meet these needs. (See our new, free, briefing described on the right for more information.) LBS is promising investment, but the highway to success has many challenges. Let us help you "find your way".Challenges
Carriers will act as "gatekeepers", hoping to create "walled gardens" that will allow them to create profitable LBS services and, unfortunately, this practice will increase the difficulty of success for non-carrier LBS providers.
Carriers are not well prepared to sell LBS and this may retard market development.
Developers of successful LBS applications, require access to comprehensive data sources, knowledge of positioning technology, mapping/routing technologies and advanced software techniques and strategies.
Delivering LBS may require development of a complicated support platform whose capabilities include the need to meet stringent Service Level Agreements set by telcos.
Business success in today's LBS market requires strong capabilities in strategic planning, market development and mastery of the industry's broad and ever changing technology base.
Success in the LBS marketplace requires innovative products, professional product design and integrated services that support the needs of the customers across the platforms they choose to use during location search.
TeleMapics has the background and the skills to help your company penetrate the attractive market for Location Based Services.
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