Multimap, one of the world’s leading online mapping and location-based services providers, today demonstrates two of its recently-launched industry-leading services to attendees of Internet World 2007 (at Earls Court, London, from 1st to 3rd May, 2007).


Multimap Demonstrates API v. 1.2 - searching, routing, mapping, geocoding

location based services


Written by Multimap
Wednesday, 02 May 2007Multimap, one of the world’s leading online mapping and location-based services providers, today demonstrates two of its recently-launched industry-leading services to attendees of Internet World 2007 (at Earls Court, London, from 1st to 3rd May, 2007).'

The Multimap team invites professionals from the internet and online marketing communities to try out the latest version of Multimap’s new API service and the company’s cutting-edge new mobile services, Multimap2Mobile and Storefinder4Mobile, at its stand (W411).
The Multimap API v. 1.2 breaks new ground in bringing together searching, routing, mapping, geocoding, and Points of Interest (POI) data and imagery into a single one-stop service. The service gives businesses unprecedented capability and control over their location services, and is backed by Multimap's industry-leading customer support. In addition to introducing major new areas of functionality, the API takes the mapping interface to a new level, adding overview maps, smooth zooming, automatic de-cluttering of icons, and many other features.*
The Multimap team will also be demonstrating its recently-launched Multimap2Mobile and Storefinder4Mobile applications at the stand; both services are designed to improve the way that consumers interact with businesses, drive consumers to business locations, and extend the reach of marketing campaigns. Storefinder4Mobile enables consumers to find out where businesses’ outlets or other physical properties are, while they are out and about. They can search for the nearest location using a postcode, or be automatically 'found' by LBS. Multimap then sends a map showing the location(s) plus location details to the consumer's mobile device. Multimap2Mobile is an alternative to printing maps, allowing consumers to send a full-colour, interactive map from websites to their mobile devices, enabling them to take businesses’ location information 'on the road' with them.
Commenting on the new services, Jeff Kelisky, CEO of Multimap, said, “Ease and speed of implementation are key considerations driving many businesses to embrace our new API, with the ability to be up and running with a highly interactive, signature site in a matter of hours. The amount of interest in this service, from existing and new customers alike, is impressive, and we expect to see many more implementations of it rolled out over the coming months.
“In the case of our new mobile services, we are proud to extend the best-in-class Multimap web-based services to improve lead conversion, increase footfall and enhance customer service, wherever a business’s customers and prospects may be. Again, there’s been a lot of interest in these services, and we look forward to implementing them for a raft of businesses worldwide throughout 2007 and beyond.”
Multimap, one of the world’s leading online mapping and location-based services providers, today demonstrates two of its recently-launched industry-leading services to attendees of Internet World 2007 (at Earls Court, London, from 1st to 3rd May, 2007). The Multimap team invites professionals from the internet and online marketing communities to try out the latest version of Multimap’s new API service and the company’s cutting-edge new mobile services, Multimap2Mobile and Storefinder4Mobile, at its stand (W411).
The Multimap API v. 1.2 breaks new ground in bringing together searching, routing, mapping, geocoding, and Points of Interest (POI) data and imagery into a single one-stop service. The service gives businesses unprecedented capability and control over their location services, and is backed by Multimap's industry-leading customer support. In addition to introducing major new areas of functionality, the API takes the mapping interface to a new level, adding overview maps, smooth zooming, automatic de-cluttering of icons, and many other features.*
The Multimap team will also be demonstrating its recently-launched Multimap2Mobile and Storefinder4Mobile applications at the stand; both services are designed to improve the way that consumers interact with businesses, drive consumers to business locations, and extend the reach of marketing campaigns. Storefinder4Mobile enables consumers to find out where businesses’ outlets or other physical properties are, while they are out and about. They can search for the nearest location using a postcode, or be automatically 'found' by LBS. Multimap then sends a map showing the location(s) plus location details to the consumer's mobile device. Multimap2Mobile is an alternative to printing maps, allowing consumers to send a full-colour, interactive map from websites to their mobile devices, enabling them to take businesses’ location information 'on the road' with them.
Commenting on the new services, Jeff Kelisky, CEO of Multimap, said, “Ease and speed of implementation are key considerations driving many businesses to embrace our new API, with the ability to be up and running with a highly interactive, signature site in a matter of hours. The amount of interest in this service, from existing and new customers alike, is impressive, and we expect to see many more implementations of it rolled out over the coming months.
“In the case of our new mobile services, we are proud to extend the best-in-class Multimap web-based services to improve lead conversion, increase footfall and enhance customer service, wherever a business’s customers and prospects may be. Again, there’s been a lot of interest in these services, and we look forward to implementing them for a raft of businesses worldwide throughout 2007 and beyond.”
The capabilities and features of the Multimap API v.1.2 include:
Mapping - draggable maps with 'fast fill' smooth zooming; suite of widgets (including location breadcrumbs, overview map, map tools, zoom slider); custom menus, map interactions and events; custom markers with automatic 'de-clutter', tabbed info boxes, dynamic text and icons; and choice of map types (map, aerial imagery*, hybrid*) and styles (local*, global) - (* where available).
Searching - choice of search modes, including search by radius, location ID, bounding box, donut and driving distance, search along route and non-spatial search; custom result ordering, pagination and display; fuzzy searching (including starts with, ends with, contains, sounds like); and plug-and-play POI data.
Routing - point-to-point, multiple via points and 'travelling salesman' optimization; multi-language directions; multi-modal routing (e.g., drive to here, then walk to here) and avoid specific road types; choice of outputs (text, highlight, 'expense claim', summary); enabled for route animation.
Geocoding - single point of access to Multimap's full, best-in-class geocoding capability; high-accuracy, high-performance geocoding; and JavaScript and HTTP access.
Local Information - Points of Interest (POI) can be easily displayed on maps, and routed to and from. Multimap provides access to a large range of POI, including schools, transportation, restaurants and bars, ATMs, car parks and more. Specific local data sets are available, such as live traffic information (e.g., traffic incidents and road works), in selected countries. For further details on our Local Information, please see our datasheet.
About Multimap
Multimap is one of the world’s leading providers of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms. We also offer a highly-functional API (Application Programming Interface).
The public website, www.multimap.com, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada, New Zealand, Australia and countries in Asia; road maps of the world; door-to-door travel directions; aerial photographs; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 10 million unique users, registers more than 190 million page impressions every month, and is one of the top 10 most visited websites in the UK.
Multimap recently featured in The Sunday Times Virgin Atlantic Fast Track 100 league table of fastest-growing unquoted UK companies across all sectors. In 2006, Queen Elizabeth II awarded Multimap The Queen's Award for Enterprise in the innovation category, and Multimap was one of only three companies to feature in the Sunday Times Microsoft Tech Track 100 league of fastest-growing unquoted UK technology companies for the fourth year running. In 2007, Multimap won the Best Use of Technology category of the Fast Growth Business Awards and, in 2006, the company feature in the Deloitte Technology Fast 50 for the UK and Ireland, and the Deloitte Technology Fast 500 for EMEA. Multimap also featured in Deloitte Touche's Technology Fast 50 league for London and Southern England in 2005 and, in the same year, Red Herring named Multimap as one of the Top 100 private companies in Europe.