Genasys will present a paper on m-marketing at the Amsterdam MLS

location based services

Tuesday, 24 April 2007Madrid, Spain, 2007 April, 24th — Juan Carlos Martínez Peinado, Genasys Business Development Director, will be giving a presentation on location technologies, challenges and opportunities which are involved with advertising and marketing based on location (LBA and m-Marketing) on next MLS (http://www.informatm.com/mls).


“We live in the mobile time”, comments Mr. Martínez Peinado, “and location based services is a market with a huge potential growth”. Concerning my paper on next Tuesday 15th at 17:05h,. I am going to present our solution based on SUPL and its impact on a developing market: advertising based on location and its application to m-Marketing.” MLS congress (Mobile Location Services) is celebrated yearly and it is a world referent of market trends about location technologies based on mobile telephony. This year it is taking place on May 15-16th in Amsterdam RAI Exhibition and Conference Center, and Genasys is going to be in there offering both an interesting presentation and a stand where everybody interested will have the chance to talk to our representatives about LBS applications , projects and research which Genasys is carrying out on these technologies
About Genasys: In 1994 Genasys was founded with the mission to develop innovative and intelligent geospatial solutions for the global telecommunications market. Delivering solutions that range from business-oriented data modeling to location based services, Genasys has kept pace with the new developments in the market while staying true to its core vision. Working from extensive experience in professional services and product development, the Genasys team is proud of the relationships it has built with its clients and of the challenges inherent in the goal of consistently exceeding expectations in every project they complete.
www.genasys.com