Sunday, March 18, 2007

location based services

GPS BUSINESS NEWS

an online business media for the booming consumer GPS market

Chicago and Geneva – March 13, 2007 – GPS Business News announced the launch of http://www.gpsbusinessnews.com, an online media covering the whole GPS value chain. http://www.gpsbusinessnews.com provides business information to the consumer GPS industry, from semiconductors to retailers, on a global scale. GPS Business News focuses on mass market geo-positioning applications such as automobile navigation and outdoor positioning, sport and fitness monitoring, people and pet tracking, geo-gaming and mobile social networking.

A booming market

In a November 2006 study, ABI Research analysts were expecting the market for Global Navigation Satellite Systems (GNSS) receivers to grow to 300 million units in 2011 from 40 million units in 2005, a sevenfold increase. These shipments will be powering the answers to the eternal questions billion of people are asking everyday: where am I? Where are you? Where is …? How to get there?

The move of this industry from hardware to mobile content has allowed new players to enter the market. From consumer electronics companies to telecommunication giants, GPS/LBS/Geolocalisation/Navigation offers are the new services to be made available to even more mobile end users.

A critical need for business news

« This market is essentially a convergence between consumer electronics, wireless automotive/telematics and content markets », said Ludovic Privat, co-founder and editor of GPS Business News. « But while these markets are converging and growing at a fast pace, the media landscape remains very much the same. We have created GPS Business News to address this issue» .

Alexandre Saltiel, co-founder and European correspondent of GPS Business News added: « Today decisions makers are facing scarce, unreliable and fragmented information sources. Online or offline, their choices are mostly between consumer blogs or highly technical publications. Our aim is to provide business people with relevant streams of information such as: analysts views, executives interviews, market reports or cross market analysis… ».

GPS Business News will offer free and premium content. Premium content will be available as a one year subscription for US$99. As a launch promotion, all news will be available free of charge until April 15th.

GPS Business News is available at http://www.gpsbusinessnews.com .

About GPS Business News

GPS Business News is an independent online media headquartered in Illinois (USA) with a European representation in Geneva, Switzerland. The company delivers business news on the consumer GPS industry, covering the entire market's value-chain, from semiconductors to retailers, on a global scale.

Visit us at http://www.gpsbusinessnews.com

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