location based services
Tele Atlas, a leading global geographic content provider, announced today at CeBIT an agreement with Mio Technology under which Tele Atlas becomes the preferred global digital map provider for Mio Technology’s personal navigation (PNAV) devices, including the newly-introduced next-generation Mio C310, Mio C710 and A701 products. The agreement further solidifies Tele Atlas’ position as the digital map provider of choice among PNAV device manufacturers. Terms of the partnership also call for Mio Technology to incorporate Tele Atlas maps within the new models of its existing products in North America and Europe, and for the two companies to collaborate on joint marketing and channel development efforts.
“Tele Atlas’ leadership position in the personal navigation market and outstanding support for the retail channel made it the clear choice to help us launch our next-generation devices,” said Samuel Wang, president of Mio Technology. “Tele Atlas’ highly accurate, turn-by-turn map data and update methodology will give customers the richest, freshest map data available. This agreement provides a solid foundation for us to deliver the most innovative and useful personal navigation devices on the market.”
“Innovative companies such as Mio Technology will change the landscape of personal navigation, and we look forward to working more closely with them as their preferred mapping partner,” said George Fink, president and COO of Tele Atlas. “In the coming months we’ll collaborate to deliver highly advanced personal navigation devices and applications to a new generation of consumers around the world.”
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Posted by Scott Martin at March 9, 2006 06:
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