Tuesday, April 03, 2007

Top EU Environmental Official Rips US, Australian Rejection of Kyoto Protocol


[ 12 out of 15 Eu countries fail their Kyoto target -- Oz meets its target --- this is a classic case of pots calling a kettle black ..what bleedin' hypocrites !!??!]


02 April 2007


EU Commissioner for the Environment Stavros Dimas speaking during 8th Plenary session of Working Group II of the Intergovernmental Panel on Climate Change in Brussels, 02 Apr 2007
EU Commissioner for the Environment Stavros Dimas speaking during 8th Plenary session of Working Group II of the Intergovernmental Panel on Climate Change in Brussels, 02 Apr 2007
The European Union's top environmental official has strongly criticized the United States and Australia, for rejecting a global treaty on reducing carbon emissions.

European Environment Commissioner Stavros Dimas accused Washington of maintaining a "negative attitude" on environmental cooperation, and said he cannot understand Australia's move to reject the 1997 Kyoto Protocol.

Dimas' comments came at the start of a four-day United Nations-sponsored meeting in Brussels of the Intergovernmental Panel on Climate Change - a network of more than 2,000 experts on global warming.

The grouping is tasked with summarizing a massive report that predicts dire consequences from global warming. It also seeks to determine whether humans can do anything to prevent it.

The closed-door meetings are expected to produce agreement on a draft U.N. study that predicts increasing global poverty and a scarcity of drinking water in much of the world by mid-century. It also predicts melting glaciers, rising sea levels and a host of vanishing species, unless emissions from heat-trapping gases are curbed.

Some information for this report was provided by AFP, AP and Reuters.

Mapping Twitter


location based services

I’ve been buzzing over the possibilities of mapping Twitter for a few weeks. What Twitter has done is opened a platform for lightweight mobile social messaging, that can possibly be overloaded and extended with new services. There have been numerous projects out there for location based social networking (dodgeball, plazes, many others) but nothing has caught on, for various reasons. Dopplr looks like it has niche potential here as well. So adding mapping to Twitter could be an easy hack, just as adding mapping to flickr was, and it’s happened quite quickly .. Andrew had a geo-twittering round up a couple weeks ago, though already out of date.

My thoughts have been basically, get geo information directly in the Tweets, and tailor location based services to Friends and Followers. TwitterVision has gotten huge attention and deservedly .. it’s like World as a Blog on crack. The excellent thing done here is a way to specify location directly in the text of SMS, as described in the TwitterVision FAQ. This kind of ad-hoc semantics is what machine tags did for mapping flickr.

So the other day I sent out an email to a few folks laying out my ideas. And following that, I decided to try and contact the author TwitterVision, David Troy. Amazingly, he had just arrived in London for a few days work, in offices just half a kilometer away where I’d be in London meeting on Thursday. Incredibly auspicious timing!! And meta-reflective of exactly what the technology is supposed to do. So I arranged to hook up for drinks, hung out after my day meeting observing the flows and bizarre architecture inducing behavior of the ipod styled morelondon complex and thinking about how to map such a space in OpenStreetMap. Got invited up to the check out the jaw dropping view of the offices of truphone and heard about the cheese they make on the side.

Had a good conversation and beers with David and his coding partner, interesting insights into what he’s built and how it is to build services for a twitter with growing pains. He has more in development, and twittervision seems primed to scoop this niche. I’m pondering ways to leverage all this, and Mapufacture updates as tweets seems a distinct possibility.

There’s been some blog speculation on Twitter in disaster response. SMS is one of the very least communication infrastructures that can be relied on in a disaster zone .. certainly it would be available before internet access and the power that requires. Twitter turns SMS into a social networking platform, and I could definitely see some version of that being utilised, especially with location folded in. At Where 2.0, there’s going to be a “Mass Market” demo of technology and standards, possibly a disaster response scenario, and some form of mapping twitter would fit right in.

Blackberry to Meet Mobile Charge

RIM tells developers to have more fun

BlackBerry is branching out. Beginning Tuesday, Research In Motion will open the BlackBerry platform further by offering developers APIs (application programming interfaces) that allow them to make more interesting lifestyle-oriented applications.




Having customer relationship management software on your smart phone is cool and all, but soon BlackBerry addicts will have access to applications that are far more consumer oriented: apps with embedded audio and video, more location-based services, support for better 3D graphics, and more customizable wallpaper and ringtones.

Read More

Monday, April 02, 2007

Everest mobile call effort begins

location based services

Briton Rod Baber aims to make calls and send texts from Everest
A British climber has embarked on an attempt to make the world's highest phone call.
Rod Baber plans to climb Everest and then establish a world record by making a mobile call from the summit.

Weather permitting, the attempt to reach the peak of Everest is scheduled to take place in late May.

"There's no reason why it should not work," said Mr Baber who already holds a world record for reaching the highest point of every European nation.

Peak performance

Making a phone call from the summit of Everest has become possible thanks to a mobile base station installed in China that has line of sight to the north side of the mountain.

Mr Baber was confident that the attempt on the world record would work because the phone he will use has been tested in very low temperatures and the final climb will only happen if weather conditions are good.

The downside is that staying in contact with this base station demands that climbers follow the north ridge to the top - generally regarded as the toughest route.

Mr Baber is travelling in an expedition organised and run by experienced mountain climbing group HimEx which, says Mr Baber, has one of the best records of getting climbers to the top of the mountain.

An experienced climber Mr Baber also holds the world record for climbing more of the world's highest points than any one else. However, all his climbing has been done on peaks under 7,000 metres high.

He set off for Kathmandu on 30 March and will spend the next few weeks getting his body used to living at high altitude.

Speaking to the BBC News website Mr Baber said he had been in training for the Everest climb for months.

"I've been running 8-10 miles a day and on the days I'm not doing that I'm doing weights and spending time on a cross-training machine," he said.

To help his body cope with high altitude Mr Baber has also had to eat a lot.

"I've put on just over two stone and increased my body-mass-index by 24%," he said.

The reason for putting on so much weight is simply to help survive in the hostile conditions in the Himalayas.

"Above 7000 metres it does not matter how much rest you have, your body just starts to break down and your organs start slowing down," said Mr Baber. "The way you compensate for that is just by putting on as much weight as you can."


Life above 8,000 metres is harsh on the human body
"Although," he added, "eating a lot, running a lot and doing weights is a strange combination."

Mr Baber is sponsored by Motorola who has provided the phone he will use to make the call and send a text message from the summit.

The final push for the summit usually takes 6-8 days, weather permitting, and is due to start in late May.

As well as preparing himself for life at high altitude, the weeks preceding the push for the summit will be used to prepare the route to the top and to stock the camps where climbers will shelter overnight.

Mr Baber will not spend long on the top of Everest, perhaps only 15 minutes, largely because conditions at that altitude (8,848m, 29,028ft) are so harsh.

Taking a phone that will help keep him in touch with family and friends would help in the attempt to climb the mountain, he said.

"It does not matter how fit you are," said Mr Baber, "the key reason to success is 80% psychological. Having someone you can speak to on the other end of the telephone can overturn those invisible obstacles."
Helio Releases the 3G Ocean Handset

location based services


2nd April , 2007
US : Introducing Ocea, the world's first dual-slider combining a traditional numeric keypad and a separate full QWERTY keyboard in a single device. Designed to be the ultimate social networking tool, Ocean merges Instant Messages, text messages, picture messages and emails from all the major portals, ISPs and even corporate Exchange servers, in one location. A 3G media and content powerhouse, Ocean also delivers full over-the-air music downloads, video-on-demand, a high-resolution camera, an HTML browser, MySpace on Helio, GPS-enabled Google Maps™ for mobile, Buddy Beacon™ and much more.
"Finally, you don't have to choose between a device that's good for talking but a nightmare for messaging, or one that's good at messaging but feels like you're holding a brick up to your face when you try to make a call," said Sky Dayton, CEO of Helio. "With Ocean, Helio has changed the shape of 3G with a new kind of device - the dual slide - a design that doesn't compromise on voice, text, IM, email, surfing, and every other way you want to stay connected."
"We started working on Ocean before Helio was officially a company," said Dr. Wonhee Sull, President & COO of Helio. "We envisioned our ultimate device, what future customers would want to carry, and with our company's unique technology and design assets, we created a form factor and an experience that's a world's first. Ocean is the result of the passionate dedication and hard work of countless innovative Helio employees and technology partners."Dual-Slide Design
Voice, messaging, search, entertainment and the speed of 3G - Ocean has it covered, by design. Easy on the eyes with a flowing minimalist face and a soft-touch surface, the shape-shifting Ocean slides vertically to reveal a traditional alphanumeric keypad for comfortably making calls, sending quick texts or surfing the web, and horizontally to reveal a separate full QWERTY keyboard suitable for the heaviest of emails or texts, web searches and full screen landscape viewing of crisp images and video. Ocean answers the question of full keyboard for messaging speed or traditional keypad for voice without the compromise of a QWERTY keyboard on your cheek - now you don't have to choose.Multimedia Powerhouse
Ocean sports a huge, 2.4-inch, 260K color high-resolution QVGA display viewable in both portrait or landscape modes, external stereo speakers, a 2.0 megapixel camera with digital zoom and flash for photos and over two hours of continuous video recording, Bluetooth® for wireless voice and stereo Bluetooth® for untethered music and videos, 200MB internal memory expandable via microSD™ to over 2GB, and USB Mass Storage Mode for drag-and-drop sideloading of content. Ocean supports an array of audio and video formats including MP3, AAC and WMA audio, and MPEG4 and H.264 video, all delivered over a nationwide high speed 3G network.
Ocean also carries a special chip designed to optimize music playback for an estimated 15 hours of continuous audio, blazing fast sync speeds and support for both subscription and individually purchased music. Ocean even allows users to browse the Web or their music library without interrupting music playback. Whether listening to tracks downloaded over-the-air from Helio Music, playing 3D or multiplayer games, taking pictures on the go and posting them to MySpace, or utilizing built-in GPS technology for Google Maps™ for mobile or Buddy Beacon, Ocean keeps Helio members in touch with their friends better than ever before.Ultimate Inbox
Ocean combines email, text messages, picture messages and Instant Messages in a single messaging hub that's just one touch away. Ocean's integrated messaging dashboard includes out-of-the-box access to Yahoo!® Mail, AOL® Mail, MSN Hotmail, Gmail™, Helio Mail, and EarthLink® email, as well as the ability to add additional IMAP/POP3 email accounts. Want instant gratification? Ocean incorporates Instant Message access through Yahoo! Messenger, AOL's AIM® Service and Windows Live Messenger all in this single messaging paradise. Ocean will also support push mail from Yahoo! and other providers, as well as Microsoft Exchange ActiveSync, combining business with pleasure as Ocean wirelessly synchronizes Microsoft Office Outlook email, calendar and contacts from a corporate Exchange Server.
Integrated messaging means users don't have to choose between text messages or picture messages. Ocean does all the work through one interface, automatically sending an SMS for text messages or an MMS when a picture or video is attached, so staying in touch and sharing life as it happens is quicker and easier than before.Contact Lists with "Presence Detection"
Ocean's breakthrough Contact list syncs with Yahoo!, AOL and Helio Mail address books and even incorporates live "presence detection" so users can instantly see which IM service their friends are logged into. Just start typing a name from Ocean's idle screen and the Helio Smart Dialer searches the address book and pulls up full contact information, complete with icons to show if a person is logged in to Yahoo! Messenger, AIM or Windows Live Messenger. Getting in touch with friends has never been easier.Click-Free Search
Searching the Web on a "phone" is a multi-step process. With Ocean, there's no need to open a search box. Just begin typing on the roomy QWERTY keyboard from the idle screen and the device automatically switches into search mode. Ocean has a built-in HTML browser, so users can visit WAP sites or surf any Web site on the Internet. Ocean's Web browser also lets users view and save Web images to their device and offers features like "mini map" and "page optimize" so navigation is easier than before.Helio UP - Share and Post Photos Instantly
Ocean's 2.0 megapixel camera will take advantage of Helio UP, which lets users take a picture with their device, tag it with metadata including a title, description, keywords and location information and upload it directly to Helio Album, Helio's photo service. Helio UP is GPS-enabled, giving users the option of attaching their GPS coordinates to their photos.Availability and Pricing
The Ocean is planned for launch in Spring of '07 for a suggested retail price of $295. Visit www.helio.com/media for additional details and images.

Travelers Upgrade With Handmark Update to Pocket Express Printer Friendly


ORLANDO, Fla. — March 27, 2007 — Handmark®, a global developer and distributor of mobile media content, has introduced the fourth edition of Pocket Express™, its on-device smart portal found on millions of feature phones and smartphones. The new version of Pocket Express delivers a full complement of travel updates and services direct to consumers’ wireless devices.Flight Status — Say goodbye to flight delay or cancellation surprises. The intuitive service quickly delivers the latest arrival and departure information including time, terminal, gate and baggage claim details.OAG Flight Schedules — Rescheduling or checking flight times just got easier, with fingertip access to information about more than 3,500 airlines and 75,000 daily flights worldwide.Hotel Search — Information about business and vacation accommodations is now easily accessible via Hotel.com ratings, prices, amenities, and availability and reservations.Currency Conversion — International travel is made easier with fingertip access to current conversion rates for 164 currencies around the globe.Travel Phone Numbers — Have one-touch access to all the phone numbers you need on the road but can never seem to find, including those for airlines, hotels, car rental and travel agencies, and cruise lines.The new Pocket Express travel channel complements the comprehensive Express suite of news, sports, weather and stock updates, directory searches, movie times, maps with turn-by-turn directions, and MobileCierge, the world’s only mobile concierge service. “Imagine having a really smart travel agent living inside your phone, and you’ve a good idea how the new Express travel service expands your handset’s capabilities,” said Douglas Edwards, Handmark cofounder and chief marketing officer. “It takes other aggregators up to 20 minutes to calculate flight status. That’s not good enough for the Express experience. A 15- or 20-minute delay can be the difference between getting home or not. With the fourth edition of Express we deliver the same data direct from the cockpit satellite transmitter that powers the video screens in most major airports.” Handmark is now delivering new original content via Pocket Express. Original sports commentary in the form of an off-beat voice with the pseudonym of Red gives sports lovers a unique and compelling source of commentary and opinion. Red debuted during March Madness, the NCAA men’s basketball tournament, and will continue providing commentary throughout the sports calendar. Readers can share their views with Red through the Express Exclusive channel on their mobile devices or by visiting http://www.pocketexpressblog.com.vHandmark is demonstrating the new edition of Pocket Express this week in Booth No. 1215 at CTIA Wireless 2007, March 27–29, in Orlando, Fla. New Express Exclusive editorial content is already available to Pocket Express users, and the complete Pocket Express fourth edition will be available to consumers in spring 2007. About HandmarkHandmark is a global leader in the development and distribution of mobile media content. The Pocket Express wireless on-device portal service offers consumer-friendly access to news, reference and infotainment content on mobile phones as well as BlackBerry, Palm Treo, MOTORAZR, motorola Q™ and other Windows Mobile wireless handhelds. The company holds key mobile content distribution patents including Java-based push technology for wireless devices; has technology and distribution relationships with CNN International, The Associated Press, Oxford University Press, Hasbro, MobiTV, TV Guide, JAMDAT Mobile and Zagat Survey as well as all major U.S. mobile operators; and dominates the market for mobile software sold through retail channels. Handmark has R&D facilities in Gothenburg, Sweden; Kansas City, Mo.; and Dallas, Texas, with sales offices in Kansas City; San Francisco; Stockholm, Sweden; and London. For more information, visit http://www.handmark.com.
Location-based services enhance metro offerings

-->Municipalities are poised to make increasing use of location-based services as more and more wireless networks come online. New applications which identify the location of a Wi-Fi device are beginning to enter the market. NAVTEQ, which provides digital maps for vehicular GPS navigation systems, and Skyhook Wireless, which makes software positioning systems for Wi-Fi devices, this week announced NAVTEQ will resell Skyhook’s software with its maps. Skyhook’s products leverage metro Wi-Fi networks, using databases of known Wi-Fi access points around the cities to pinpoint the precise location of Wi-Fi devices that are logged into them. What I find interesting is the range of applications that are starting to evolve—from public safety applications that help first responders pinpoint the location of contacts made via Wi-Fi phones to services provided to tourists in the area. This is not the first time that NAVTEQ has partnered with Skyhook. The companies worked together on ReignCom's iriver W10 which uses Skyhook’s technology with a pedestrian guide from NAVTEQ to give mobile consumers access to information on sites, hotels, restaurants and other amenities in a city.
Voice Based Search For Mobile Phones - CallGenie

location based services

Another cool company I came across recently is a Canadian startup that offers location based services on a mobile phones - CallGenie. They have an interesting partnership model with Yellow Pages, wireline and mobile carries and Directory Assistance to provide interactive voice based search for yellow pages directory content by category and location. Users speak into the phone and system does search and delivers voice response – cool for those times you are stuck in traffic or cannot type and need to find restaurants, hotels, kinkos or just about anything.
Call Genie has an Enhanced Voice Directory Product (EVD) that combines modern speech recognition and syntheis technology from Nuance with sophisticated proprietary grammers and search algorithms. The EVD product guides callers through an interactive voice dialog to find merchants in the category and location of their choice. For a selected merchant, EVD™ lets callers hear additional information, such as how to locate them, and lets the caller connect through to the merchant.
Based in Canada, Call Genie offers EVD™ to Yellow Pages publishers, fixed and mobile carriers and Directory Assistance operators around the world. Check them out at http://www.callgenie.com/
Published Monday

Sunday, April 01, 2007

The Future of Location-Based Services

Sunday April 01st 2007, 1:20 pm Filed under: Ubiquity

The issue of location-based services is a classic example of technology and society interacting with one another. The technology certainly has the potential to benefit society, which is one of the reasons why so many developers have looked toward these services as the wave of the future. However, numerous problems have plagued the development of LBS, and this post will look at two of the most prevalent ones.

Conceptually speaking, one of the biggest problems is that LBS are often marketed as being global or possessing the ability to transcend cultures. The issue of privacy is constantly raised when discussing LBS, which becomes a problem because different cultures view this issue differently. France, for example, guarantees privacy (albeity implicitly) in its constitution, while Britain doesn’t appear to take the issue as seriously, as seen with the millions of security cameras littered throughout the country. Even though privacy is not a constitutionally guaranteed right in the United States, most Americans place great emphasis on protecting their privacy. As a result, these cultures form different opinions about LBS. A recent study found that there is a high demand for LBS in Japan, as privacy is not something the people are accustomed to, and there are very little street names or addresses. Meanwhile, demand is lower in the United States, partly because privacy is a bigger concern, and partly because developers don’t want to deal with the costs of complying with the Enhanced 911 mandate. If the goal of LBS is ubiquity, it will never be reached so long as different cultures have such markedly different reactions to the technology.
On the technical side, another problem is that geographic coordinates are highly inefficient, and are of almost no value to the end user. To access these services, consumers are often forced to input a long string of characters, some of which aren’t even available on the typical cell phone keypad. On the receiving end, this makes it difficult to develop an algorithm that can handle all of the inputs. A new language, called the Natural Area Coding System is being developed to help overcome these problems. Ostensibly speaking, the results haven’t changed much. For one, it’s difficult to inform the entire public about the technology, and even if this was possible, it would be even harder to teach everyone the new coding system. Many experts believe that it will take a telecommunications giant to help make this a reality. However, a recent report suggests that developers and carriers of location-based services will be lucky to break even on their investments for at least another decade. Will the telecommunication giants be willing to invest in a project that won’t result in a positive cash flow for at least ten years? Even though these companies presumably have the resources to absorb such a long-term loss, the primary goal is always to make money and maximize shareholder value. Considering the social aspects that will inevitably play an enormous factor if LBS manages to get off the ground, these companies will have to take a tremendous leap of faith to continue with their investments. If the Natural Area Coding System is the future of LBS, and the industry giants are the future for the coding system, it appears that LBS might be headed for obscurity rather than ubiquity.

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GPS Babel Home


location based services
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What is GPSBabel?GPSBabel converts waypoints, tracks, and routes from one format to another, whether that format is a common mapping format like Delorme, Streets and Trips, or even a serial or USB upload or download to a GPS receiver such as those from Garmin and Magellan. By flattening the Tower of Babel that the authors of various programs for manipulating GPS data have imposed upon us, it returns to us the ability to freely move our own waypoint data between the programs and hardware we choose to use.
It contains extensive data manipulation abilities making it a convenient for server-side processing or as the backend for other tools.
It does not convert, transfer, send, or manipulate maps. We process data that may (or may not be) placed on a map, such as waypoints, tracks, and routes.
Does it run on my computer?
Almost certainly. GPSBabel runs on Microsoft Windows 95, 98, ME, 2000, and XP plus POSIX OSes such as Linux, UnixWare, OpenServer, Solaris, FreeBSD, and OSX.
Supporters of this project include:



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Supporting the projectWe get a constant stream of requests to support new hardware, improve support for existing OSes, and such. You can help fund the next generation (hey, someone funded what's there now...) by supporting the project with your time or your donation. If you have a way you'd like to see the money spent (i.e. improving Mac support, new GPS models, etc.) please mention that
RedCoal GSM Triangulation in Australia

location based services


Published April 2nd, 2007 in GSM Triangulation
I found this on ITWire:
Finding your location when on the move is big business and has been dominated in the past by GPS. But now there is another technology available in Australia that allows standard mobile phones to be located using a technique called GSM triangulation.

“With the Australian mobile phone market at near saturation, this is big business,” says Ray David, Sales and Marketing Manager of Sydney based wireless innovation company redcoal Pty Ltd which has just launched its own range of GSM location based services.
“Our SimPoint service gives dispatchers and managers of mobile field staff the ability to locate their people by tracking their mobile phones. A simple to use web interface also allows messaging to these mobiles. We think that a lot of small to medium size companies that do not want to invest in GPS hardware and that need to track their people outside of a vehicle will find this attractive”, says David.
“We are also the first company in Australia to provide the development tools that can be used by others to create their own customised location based services,” says David.
Overseas where this technology has been available for years, businesses offering personalised services such as friendfinders, ATM finders and other point of interest locators are garnering significant interest from venture capital organisations.
According to a US survey by In-Stat MDR, 85% of wireless subscribers were interested in accessing location based services. More than half of these were also willing to pay a premium for these features. One conclusion from the study was that location based services held much broader mass-market appeal among wireless subscribers than other wireless data services such as ring tones and mobile games.
ABI Research estimates that the global location based market will grow to $8 billion in 2010, and with 55 percent of the world’s mobile subscribers, much of this growth will be in the Asia Pacific region.
Location based services have been threatening to explode for a while and now GSM triangulation technology makes a new world of consumer and business applications possible.
I’m simply not sure that a heavy investment in triangulation is the way forward when GSM chips in phones are becoming de rigeur. Once the Google phone launches, with Google Maps, I think a strong direction will be taken away from GSM Triangulation. But hey! I’ve been wrong before.

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Mobile Landscapes: Using Location Data From Cell-phones for Urban Analysis

Ratti C, Pulselli R M, Williams S, Frenchman D, 2006, “Mobile Landscapes: using location data from cell phones for urban analysis” Environment and Planning B: Planning and Design 33(5) 727 – 748

In this seminal paper, Carlo Ratti defines the research in the application of Location-Based Services to urban studies. At first he summarizes the state of the art in location determination techniques and their implication related to privacy. Then, he presents the potential from the results of case study in the metropolitan area of Milan, Italy.

In Milan, Ratti explored the way GSM traces can contribute to urban understanding. In a 16 days temporal framework, some patterns could be extracted such as those happening with day/night and working/weekend periodicity. The information gleaned from a urban studies perspectives mainly rely on geovisualizations (e.g. showing the intensity of traffic at a given position in space with thermorgraphy maps). One use could be to infer the “character” of a neighborhood. For example, neighborhoods with high evening and early morning cellphone traffic are likely to have a stronger residential character. An interesting aspect to see the variation in time above maps would be to estimate the flows in and out of the city, such as patterns of daily communities, weekday versus weekend activities, holiday movements.

Ratti Cell Activity
I could plot something similar with the accuracy used over the time of the day for a specific neighborhood.

 Ep Misc B32047 B3204711
Maps showing areas with different cell phone call density in the metropolitan region of Milan. Data between 4 and 8pm.

Relation to my thesis: Ratti mentions that “the pervasive deployment of new technologies is transorming urban patterns, making the more complex and fluid. Greater mobility and freedom are changing the way living and using public and private spaces“. Similarly there is a growing number of data to understand this transformation. Part of my current experiment joins this effort on the use of new technologies to describe cities. That is, how can explicitly geotagged information contribute to urban understanding. I believe it can highlight a number of interesting patterns for tourists and citizens to view a city, such as those happening with day/night and working/weekend periodicity.

This type of investigation based on spatio-temporal traces of people and crowds relate to the work of Raper and Mountain, and Nathan Eagle, as well as for years in Transportation Research.

Lea

One of the enduring myths about Location Based Services is the so-called “Starbucks Scenario”. You know the one - people write about how you’ll be going down the street and your phone will beep and you’ll see a Starbucks promotion offering you a half price latte if you pop into the store right next to you.

I’ve no idea who first thought of this example, but it’s a very poor illustration of Location Based Marketing. For a start, unless the transmission of the message is free, the promotion would be unaffordable as the redeemed messages would also need to cover the transmission cost of sending of the non-redeemed ones. This means for most low-priced products, like Starbucks and fast food retailers, this type of promotion is little more than a fantasy.

The other issue is how a company like Starbucks would manage the logistics of this type of promotion. It only really makes sense if that particular Starbucks is not very busy. If there’s already a queue, there’s no point in adding to it. But how would a centrally controlled system know about local conditions? And if locally implemented, who is actually going to manage it? While the obvious answer is “the manager”, delegating local marketing initiatives is going to be resisted, for understandable reasons, by head office.

And if that’s not bad enough, we have the issue of perceived spam to cope with. Such a promotion would clearly need to be opt in and many Starbucks customers might be happy to get the odd offer. But on those days that they’re in the wrong mood, or have just paid full price for that latte or are just in a hurry, the value offer becomes annoying and suddenly perceived as horrid spam.

Anyway, if you’re interested in Location Based Marketing like this, drop me a line and ask for a copy of my free white paper on this area.

What brought this to my mind is another Starbucks’ initiative around Location. Namely a “find my nearest” service, inviting people to text in their Zip code to totally the unmemorable “MYSBUX” (short code 697289) and they’ll get an sms with the address of their nearest 3 Starbucks stores.

This is about as likely to work as the Starbucks Scenario I just wrote about above, which is sadly, very, very, very unlikely to work, in case I wasn’t quite clear.

Why?

Well, most of us spend most of the time in an area we know already - we either work there or live there. So if you’re a Starbucks’ fan, you won’t need to ask, as you’ll know.

And the tiny percentage of the time most people spend outside their known area, they’ll just forget that the service exists, or they won’t be able to remember how it works or the number they need to send it to. Oh, and they won’t know their Zip Code either, coz they don’t know the area. And in the event that they overcome all these hurdles, the address won’t mean anything to them either, unless they ask someone. Which is what they’d probably have done in the first place if they’d really, really wanted to find their nearest Starbucks.

This all reminds me of a friend of mine, who I shall call Nick, because that’s his name. When he gets very drunk and happens to be in a restaurant, he calls the waiter over and asks for 15 eggs and 15 wine glasses. The bemused waiter normally brings them and Nick spends about 20 minutes building a complicated pyramid of eggs and glasses. By this time, most of the restaurant are watching in suspense.

Nick then announces that he’s going to pull the table cloth out and all the eggs will break and fall neatly into their corresponding glasses. The suspense if palpable as it would be truly amazing if he managed to make this trick happen. With much theatre, Nicks grasps the table cloth, (even the kitchen staff are watching now) and with a flourish, he pulls it hard.

Glasses and egg go everywhere, coating the immediate vicinity in broken glass and yolk. It’s also noticeable that not one egg has broken cleanly into one glass. The restaurant is hushed in shock and Nick stares at the wreckage he’s made. He then shakes his head and says, after a 4 second pause:

“It never works….”

Another 4 second delay happens and then the diners burst into laughter and applause.

So what’s that got to do with Starbucks and their “find my nearest” initiative? Stealing Nick’s punchline, it just never works.

Saturday, March 31, 2007

New GeoBlog Unleashes the Use of GPS, the Potential Future for Travel Blogs


location based services


Download this press release as an Adobe PDF document.


Michael Tyler employs the use of GPS in his newly launched blog, www.michaeltyler.co.uk. Geoblogging may well be the wave of the future for travel blogs.

Wolverhampton, England (PRWeb) March 29, 2007 -- A new kind of travel blog, dubbed the GeoBlog, has been launched by creator Michael Tyler. The GeoBlog, at www.michaeltyler.co.uk, harnesses the use of Global Positioning Systems (GPS) to direct viewers to exact geographical locations. This interactive element is a real leap forward in developing and maintaining all important user interest, a factor that’s difficult to attract in the overcrowded, increasingly generic blogosphere.

“In the UK these days, it seems everyone has GPS in their car, hand-held, or mounted on their bike or wristwatch,” says Michael Tyler. “It occurred to me why not use GPS for a travel blog.”

Having exact GPS locations, times, dates and altitudes has given rise to the ideal platform for passing on more detailed, more accurate and more precise information -- and nowhere is this new clarity of communication more evident and necessary than in the ever-expanding realm of travel.

Michael Tyler employs this new application is his travel blog, dubbed GeoBlog, www.michaeltyler.co.uk. The GeoBlog lets visitors know exactly where specific tourism features are, as well as dining and accommodation locations. Some of the great random views and general wildlife spotting opportunities are to be found in the first GeoBlog series on New Zealand.

Michael Tyler explains, “Relaying information through an easy-to-use, interactive interface has increased the session lengths of visitors by 300 percent. Since the Google Map mod was added to the header, visit times have gone up from an average of 20 seconds to over 3 minutes. Some visitors stay on the site for hours, browsing through all the pictures from the various places I’ve visited. The technology is out there; with sites like GPS Visualizer, Google Maps and Yahoo’s Flickr and with digital cameras and mobile phones with cameras, plus Google’s recent announcement of the inclusion of GeoRSS standard feeds, anyone can log, create simple maps let visitors know what they’ve being doing and where they’ve been doing it.”

To see Michael Tyler's GeoBlog, complete with GPS enhanced visualized locations, please visit www.michaeltyler.co.uk.

Contact:
Michael Tyler
Wolverhampton
England
(44) 01902562357
(44) 07864967630

Google goes back to pre-Katrina maps

location based services

NEW ORLEANS - Google's popular map portal has replaced post-Hurricane Katrina satellite imagery with pictures taken before the storm, leaving locals feeling like they're in a time loop and even fueling suspicions of a conspiracy.
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Scroll across the city and the Mississippi Gulf Coast, and everything is back to normal: Marinas are filled with boats, bridges are intact and parks are filled with healthy, full-bodied trees.

"Come on," said an incredulous Ruston Henry, president of the economic development association in New Orleans' devastated Lower 9th Ward. "Just put in big bold this: 'Google, don't pull the wool over the world's eyes. Let the truth shine.'"

Chikai Ohazama, a Google Inc. product manager for satellite imagery, said the maps now available are the best the company can offer. Numerous factors decide what goes into the databases, "everything from resolution, to quality, to when the actual imagery was acquired."

He said he was not sure when the current images replaced views of the city taken after Katrina struck Aug. 29, 2005, flooding an estimated 80 percent of New Orleans.

In the images available Thursday, the cranes working to fix the breach of the 17th Street Canal are gone. Blue tarps that covered roofless homes are replaced by shingles. Homes wiped off their foundations are miraculously back in place in the Lower 9th. So, too, is the historic lighthouse on Lake Pontchartrain.

But in the Lower 9th Ward, the truth isn't as pretty, 19 months after Katrina.

"Everything is missing. The people are missing. Nobody is there," Henry said.

After Katrina, Google's satellite images were in high demand among exiles and hurricane victims anxious to see whether their homes were damaged.

The new, virtual Potemkin village is fueling the imagination of locals frustrated with the slow pace of recovery and what they see as attempts by political leaders to paint a rosier picture.

Pete Gerica, a fisherman who lives in eastern New Orleans, said he printed pictures of his waterside homestead from Google to use in his arguments with insurance adjusters.

"I think a lot of stuff they're doing right now is smoke and mirrors because tourism is so off," Gerica said. "It might be somebody's weird spin on things looking better."

Henry also wondered whether Google's motives might be less than pure.

"Is Google part of the conspiracy?" he said. "Why these images of pre-Katrina? Seems mighty curious."

Ceeon Quiett, spokeswoman for Mayor Ray Nagin, said that as far as she knew, the city did not request the map change.

"My first reaction was, that's a bit problematic," she said.

Ohazama, the Google product manager, said he "personally" was not asked by city or state officials to change the imagery, but he added that Google gets many requests from users and governments to update and change its imagery.

Google has become a go-to service for people looking for up-close satellite imagery.

"I use it on a regular basis in my class," said Craig Colten, a geographer at Louisiana State University who has written extensively on New Orleans. He called Google's switch "unbelievable."

"I'm sure the mayor is thrilled," he quipped.

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On the Net:

Subcommittee criticizes Google images

location based services

NEW ORLEANS - Google's replacement of post-Hurricane Katrina satellite imagery on its map portal with images of the region before the storm does a "great injustice" to the storm's victims, a congressional subcommittee said. oversight on Friday asked Google Inc. Chairman and CEO Eric Schmidt to explain why his company is using the outdated imagery.

The subcommittee cited an Associated Press report on the images.

"Google's use of old imagery appears to be doing the victims of Hurricane Katrina a great injustice by airbrushing history," subcommittee chairman Brad Miller D-N.C., wrote in a letter to Schmidt.

Swapping the post-Katrina images and the ruin they revealed for others showing an idyllic city dumbfounded many locals and even sparked suspicions that the company and civic leaders were conspiring to portray the area's recovery progressing better than it is.

Andrew Kovacs, a Google spokesman, said the company had received the letter but Schmidt had no immediate response.

After Katrina, Google's satellite images were in high demand among exiles and hurricane victims anxious to see whether their homes were damaged.

Now, though, a virtual trip through New Orleans is a surreal experience of scrolling across a landscape of packed parking lots and marinas full of boats.

Reality, of course, is very different: Entire neighborhoods are now slab mosaics where houses once stood and shopping malls, churches and marinas are empty of life, many gone altogether.

John Hanke, Google's director for maps and satellite imagery, said "a combination of factors including imagery date, resolution, and clarity" go into deciding what imagery to provide.

"The latest update from one of our information providers substantially improved the imagery detail of the New Orleans area," Hanke said in a news release about the switch.

Kovacs said efforts are under way to use more current imagery.

It was not clear when the current images replaced views of the city taken after Katrina struck Aug. 29, 2005, flooding an estimated 80 percent of New Orleans.

Miller asked Google to brief his staff by April 6 on who made the decision to replace the imagery with pre-Katrina images, and to disclose if Google was contacted by the city, the

Federal Emergency Management Agency


U.S. Geological Survey
or any other government entity about changing the imagery.

"To use older, pre-Katrina imagery when more recent images are available without some explanation as to why appears to be fundamentally dishonest," Miller said.

Edith Holleman, staff counsel for the House subcommittee, said it would be useful to understand how Google acquires and manages its imagery because "people see Google and other Internet engines and it's almost like the official word."

Google does provide imagery of New Orleans and the region following Katrina through its more specialized service called Google Earth.

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Mobile Presence: The Essential Attributes

location based services

My mobile lets me reach others and be reached anywhere I go. But I’m not satisfied. I want to know whether the people I’m trying to reach are reachable. I want to let people know when I’m not reachable, and what form of communication I prefer when they’re trying to reach me.

Mobile presence is coming to a phone near you. The following is my quick list of 10 go-to attributes for an effective mobile presence system:

1. Presence should not be interruptive.

My last post was on Twitter. ‘Nuff said.

2. Users must set/maintain their own presence information.

Maintaining one’s presence status is a subset of maintaining one’s mobile identity. Unless we’re willing to allow the ads of the future to call out to us by name (cue Minority Report) then we can’t allow the phone to automatically set our presence based on phone activity.

Like instant messaging, mobile presence should allow the user to control which groups of people are allowed to see their presence information. More on this later.

3. Setting presence should be quick, simple, and easy.

Access to setting presence needs to be in a high traffic area of the phone. The idle screen provides an ideal opportunity, and could be designed to be accessible within a few keypresses - but could is this also be an opportunity for a hardware rocker key?

4. Presence should accommodate for a contact’s different phones.

Mobile address books are designed to manage multiple phone numbers for your contacts. So when displaying presence, the UI should allow for a different status for each phone number on record.

Imagine a wired phone (office phone, home phone) with green and red buttons on it, which a user could quickly tap to indicate whether they are present or not. If a call comes in when the phone number is shown as unavailable, it would not be a surprise when it goes right to voicemail.

5. Presence should allow users to display different statuses to different groups.

It’s not hard to imagine a scenario in which you might need to display different status messages to user groups in your contacts list. You want to tell your friends “Skiing in Tahoe - Call me!” while you want your boss to see “Home sick in bed - Voicemail please.”

6. Mobile presence should include communication preference.

With the diverse ways we can communicate today, there should be a quick way to define how you wish to be reached. Here’s a rough syntax:

[name] [context/status msg] [communication preference]

Jared is at a movie. SMS OK
Jared is in a meeting. Do Not Disturb
Jared is in a meeting. Voice calls OK

7. Presence should include a universal visual/icon system for quick reference.

The syntax above may be a little verbose, but an accompanying color and icon system could effectlvely boil it down for quick reference. Green and red are easy go-to colors, but another color will likely be needed when presence information is blocked or not available. In either case, there’s also an opportunity for a series of visual icons that can lend additional information about the contact’s physical or social context.

8. Presence should allow connections to other mobile services.

Mobile presence can get especially useful when you start to see connections into other phone services such as Location Based Services. I might like to tell my phone to set my presence toward certain work groups to “Unavailable - Voicemail please” when I’m home.

9. Presence information should be seen anywhere a contact is referenced in the mobile UI.

We access our contacts through many touchpoints. Whether via the Contacts list or Messaging Inboxes, every reference to a contact should include a quick reference to their availability.

10. Presence should be maintained by a non-carrier third party.

How many users in your address book are on other carriers? Should it matter? If presence information were maintained by a third party instead of separate carriers using their own closed, propietary system, all carriers could plug into an open standard and users everywhere would benefit.

User Insights , M
EASY WALK

location based services

Easy Walk system
Easy Walk aims to give blind people greater independence

Geoff Adams-Spink, the age and disability correspondent on the BBC News website joins the programme to discuss his navigation of the streets of Turin.

Whilst in the northern Italian city, Geoff tried out a GPS system called Easy Walk, aimed at people with visual impairment.

Britain releases GPS co-ordinates of captured sailors



The British Government has released GPS co-ordinates which it says proves that the 15 military personnel captured by Iran last week were in Iraqi waters.

The British sailors and marines were detained in the Arabian Gulf after searching a merchant vessel.

Iran claims they had illegally entered Iranian waters, but the British Government has insisted that they were in Iraqi territory at all times.

It said today that GPS co-ordinates showed the British vessels were 1.7 nautical miles inside the Iraqi section of the Shatt al Arab waterway, which forms the border between Iraq and Iran.

Friday, March 30, 2007

Alinta Takeover - David Llewellyn, MHA


Minister for Energy, David Llewellyn, expects today’s takeover of Alinta by Babcock and Brown in conjunction with Singapore Power will not have any impact on Alinta’s Tasmanian contracts.
"This is exactly the same scenario as when Duke sold its Australian assets to Alinta including the Tasmanian natural gas pipeline," Mr Llewellyn said.
"In fact this news is very positive for Tasmania since Babcock and Brown is greatly increasing its investment in the State.
"It reinforces their commitment and presence in Tasmania, with these acquisitions building on their original Powerco gas distribution business.
"It demonstrates BNB’s confidence in Tasmania as they will now have a portfolio of gas assets ranging from transmission, to distribution through to power generation," Mr Llewellyn said.